What's behind BIM methodologies, digital twins, and applied AI? A professional deciding, prioritizing, and overseeing. "From Data to Decisions: Intelligence for Globally Scalable Efficiency" was the topic picked for this BIM for All edition. Our team attended, and these are their takeaways.
More than 800 professionals from construction, infrastructure, energy, mining, oil and gas, and the public sector came together at this event in Córdoba, Argentina, to explore the technologies reshaping project delivery, from reality capture and digital twins to artificial intelligence and advanced spatial computing techniques such as Gaussian Splatting. It was more than a software showcase; it served as a forum to discuss the importance of getting the right information to the right people, in the right format, at the right moment to support decision-making.
"Being able to witness firsthand the transformation of our industry is truly a privilege." Florencia Salaberry, architect at Corbis.
The hardest part isn't the software
We agreed with our colleagues that technology is no longer about knowing how to use software. Today the true value lies in applying what no software can replicate: human judgment. This core idea came up at nearly every table during the networking sessions and perfectly summarized the keynotes from this two-day event.
The challenge has shifted to using technology effectively, selecting the right tool for each situation, and ensuring it delivers meaningful results. Then deciding what to model and what not to, determining the right level of Level of Development, and choosing the project phase to develop the information. A model with information nobody reaches is a waste of resources.
The difference is no longer between companies that have the tools and those that don't. It is between those who have people who know how to use those tools and information and those who are still learning to do that.
"Work preventively, not reactively." - Juan Cruz Zibecchi, architect, on choosing a phrase that summarizes one of the biggest values of BIM: being able to anticipate problems instead of waiting for them to appear before resolving them.
In this scenario, real competitiveness comes from those firms that rely on qualified staff who can guarantee the best results from the software's information. Our team continues to stay ahead of the curve through hands-on knowledge, applied technology, and a proven scaling methodology. Related to one of the event's key points, Nerina Bellencin, our Architectural Production Project Manager, wrote an article about project awareness, highlighting the practical contributions a firm needs to execute and deliver. Discover the core needs of architecture firms.
